Branding and marketing has become hugely important in today's and competitive business environment. Companies have to find a way to stick in people's minds, to generate an emotional response, to build trust and rapport. A name and a slogan just isn't enough. Take a look at the following: just a simple image that is internationally recognized anywhere. They have fans and supporters, aka customers. A mascot or image can be boiled down even further, into a very ...
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